A designer portrait

Tracy Hauenschild

Individualist, lifestyle creator and a warm personality – there are many qualities that describe Tracy Hauenschild, the founder of the fashion company Mirabell Plummer. Her story could start at different points but on closer inspection, everything goes back to the deep desire to express her creativity.

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Individual Style

Made with heart – made by Tracy Hauenschild

Lovingly handcrafted individual pieces unexpectedly paved the way for the curious young designer into the world of fashion. After the first posting of a self-made Beanie on Facebook it was raining requests – everyone wanted to own this wonderful fashion accessory. Within a short time, the label of designer Tracy Hauenschild achieved cult status in Austria. While the trademarks were initially mainly served by knit and red-white-red elements, Mirabell Plummer has evolved since its foundation in 2011 into a recognized company. The product range extends from dresses to jackets and blazers to bridal dresses and individual corporate clothing.

Fashion Pioneer // Event Creator

Now comes life in the Alps

Not only does she pull the strings behind the scenes, she also likes to be on camera herself at fashion shoots. The founding of Mirabell Plummer has created much more than a popular and coveted fashion line. The Alpine lifestyle feeling that has developed around the company captivates many people. In 2016, Tracy founded the lifestyle event Alp & Style, which proved its inexhaustible wealth of ideas in the event sector as well. Special events that are all about the feeling of home will not be long in coming.

The life of a designer

Tracy Hauenschild was born in 1985 in Mauterndorf in the Lungau, where she spent her childhood. Her fashion career began at the age of six when she got her first sewing machine. Immediately, the young creative woman developed a passion for sewing and designing. After graduating from the fashion school Hallein she first decided to train as a business administrator at Peak & Cloppenburg, but quickly realized that her heart belongs to the fashion and design of clothes. After working as a product manager for Gössl for some years, Tracy opened her first own store in Zell am See in 2011.